Read the thing.
Now, when I say these are three things you have to accept, I mean you have to accept them. Because if you don’t accept them upfront, they’ll happen to you anyway. And then you’ll end up writing one of those documents that says “Oh, we launched this and we tried it, and then the users came along and did all these weird things. And now we’re documenting it so future ages won’t make this mistake.” Even though you didn’t read the thing that was written in 1978.
– Clay Shirky, “A Group Is Its Own Worst Enemy“